According to several estimations, there will be over 5 million mobile apps in the world by the end of 2020. In order to compete with this number of apps, mobile app developers going to need to have a well-planned app strategy to keep your current users happy and find new ones. However, a successful app is not a child's play! It requires a lot of efforts and effective app marketing strategy to place it on the top. Obviously, it's your job to ensure that your app is growing its user base and engagement rates. One of the effective ways, you might be overlooking is location. In this blog, I am making you aware with some useful tips to attract mobile app users via location.
Why Location is Important? It is a major fact that the prime goal of mobile app marketing is delivering the right impression to the right user at the right time. But how it is possible? It’s possible because of fetching location data. If you want to attract more users, then using location data is crucial. It reveals what is relevant to a specific individual at a specific moment. You know what stores users are close to, what the weather is like, where the traffic is heavy, and where they might be headed. It helps iOS and Android app development companies to know what the user might be looking for and what they are probably not looking for. Tips for Using Location for App Development Location tracking is more commonly known as geo-fencing. Here are some major benefits you will get by using location data in your app development process- Keep Users Engaged: Making your users engaged is all about knowing what they might want in any specific moment. That’s when the location data is helpful. Giving then particular information at specific Create Fences Carefully: The unique approach is to draw out a geofence based on the specific details of the location. A little bit of caution enhances your outreach effort is impactful instead of disorganized data. Discover Location by Search History: Targeting search history allows app marketers to deliver location-specific ads to consumers, even if the consumer’s tracked location does not match the physical location of where he or she was searching. Guess the Direction: Tracking how users move makes it easier to predict where they are heading. Now, next-generation geo-fencing plots multiple data points to infer details of a person’s thoughts and further refine what ads they see. Final Thoughts By using location intelligence, you can improve your app engagement strategy, fine tune your app marketing, find new users and develop your app monetization strategy. Make sure your next app idea comprises the feature of location. If you are searching for an app development company for your project, Fluper is here to assist you. Contact top app developers from Fluper now!
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